The Kodak Smile family of cameras and printers allow users to capture and print their photos instantly and on-the-go using Z-ink technology. The biggest challenge in their development was to create a unique and memorable experience. The instant print camera market is overcrowded, and Kodak has less brand recognition among millennial consumers. Therefore, the design language of the Smile products straddles a product experience that references traditional photography while still being fresh, modern, and engaging, inviting a new audience into the Kodak family. While leveraging traditional camera form factors, the designers created unique interactions that make the products fun to pick up and use.