首页
项目管理
灵魂场景
社区
产品库
设计案例
INGO铟果集
铟立方
服务商入驻
登录/注册
1/3
Flawsome!
The transformational rebranding of a juice business projected its compelling story more powerfully, helping to double the brand’s followers on Twitter and facilitating increased PR exposure. With no other changes to the brand’s activities or marketing other than the redesign, sales leapt 540% in the year following relaunch, against a targeted increase of 100%. Although its cold-pressed juice products were delicious and there was a great idea at the core of the business – to be a solution to the food waste problem by using surplus fruits from farmers – the brand’s growth had stalled.  Collaborating with agency Coley Porter Bell, the existing Get Wonky brand was redesigned from top to bottom. Changing its name to Flawsome! (inspired by the idea of ‘flawed… but awesome’) and with a new positioning, identity, pack design and brand world which reimagine waste and more clearly communicate the story behind the business, the brand significantly increased its relevance and distinctiveness in the market.  Previously, the brand was distributed by six wholesalers, but this leapt to 17 following the redesign, including German supermarket Edeka. The business had also been struggling to secure external investment, but rebranded as Flawsome! it acquired eight investors, enabling new product developments, further increasing distribution and sales.   
发布于2019-12-23
设计师
Coley Porter Bell
设计奖项

英国DBA设计奖

Gold/金奖

2020 年

颜色
最新评论
相关推荐