Founded in 2009, a family owned business at the forefront of the small batch artisan ice block movement in Australia, saw an opportunity to strengthen their brand’s visual identity and to differentiate in an increasingly competitive marketplace. The new identity and pack design have delivered a 94% increase in sales in just two summer seasons since launch. The pack stands out on shelf with the cheeky Flyin’ Fox character, who also serves to reinforce the brand’s approach to using the very best, natural ingredients. Increased demand has enabled the creation of four new jobs and the brand has now quadrupled in size, compared to its the nearest competitor, with consumer brand recognition at an all time high. Distribution has increased from 53 to 197 outlets and the redesign has helped Flyin' Fox maintain its exceptionally high levels of recycled and recyclable packaging materials, without any increase in overall packaging costs.