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Sensodyne Complete Protection
Incorporating a ‘Carousel icon’, which unites the seven product benefits, the design for the Sensodyne Complete Protection range has a premium look and its simplicity goes against category norms. Since global roll out of the range started, Sensodyne's global share has risen from 7.7% to 9.4%. After just 12 weeks' sales, market share figures were already approximately 65% of the value of Sensodyne’s established Repair & Protect brand, which has been in the market since 2011. There has also been a 50% lower cannibalisation figure than forecast, with two thirds of the sales attributed to new customers to Sensodyne.  Consequently, healthcare professionals are more engaged than ever, leading to a 25% increase in sales call time dedicated to Complete Protection.
发布于2019-12-23
设计师
Interbrand
设计奖项

英国DBA设计奖

Bronze/铜奖

2016 年

颜色
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