Elmwood were brought in by gin brand Sacred to deliver their aspirations of expansion, but they arrived to find half of the work already done. Microbrewer Ian Hart had created a truly extraordinary gin – the only problem was introducing it into the luxury market. To inject a bit of charisma into this artisan spirit, Elmwood took to exploring the scenery of Highgate, birthplace of Sacred. With an emblem displaying the village’s cemetery gates, and typography reflecting the biblical undertones of the brand story, Sacred re-entered the spirits circuit with an almighty presence. Today, you’ll find Sacred on display at Selfridges, The Conran Shop, and Harrods. In its first year, Sacred saw sales revenue boosted by 77%, with a 350% increase in distribution. This has allowed the company to expand into 11 new countries – making this a truly iconic London spirit.