The new Pro_cee’d is Kia’s emotionally-charged car with a powerful looking hatch that drips performance and dynamism from every crease and curve. The lowered roofline and raised shoulder line has resulted in a significantly tighter glasshouse, and the resulting wedge-like profile is further enhanced by the bold lateral crease that runs its way across the car’s flanks. The bold wheelarches are filled with eye-catching 17-inch multi-spoke lightweight alloy wheels, wrapped in sticky low-profile rubberware. Split twin exhaust layouts with large diameter outlet pipes lend further visual weight to the Pro_cee’d’s performance potential.