Smart DIY and sharing platform for easily linking electronic tags to things, actions or conditions wirelessly, encouraging everyone to be a “maker”. Requires no special skills or expertise. To define tag operations, users simply drag icons in an app. Because the circuitry is housed in a simple enclosure combining two square blocks, one inch on a side, the tags look like other common items at home or work. A grid of squares is also found on the app screen, which keeps the design consistent and invitingly simple.