The devices in the LG Nanocell 7Series are the entry models in the manufacturer’s range of 4K UHD televisions. During the design process, aspects of homeliness and integration into the user’s living environment were placed at the fore. To achieve this, the design team treated the television as a unique object rather than a mass-produced commodity and carefully reinterpreted its shapes, surfaces and colours. The result is a product that is in harmony with its surroundings and the people that use it.