The extremely compact IQUI camera is aimed at a young, social-media-savvy target group and enables 360-degree image capture. Thanks to the innovative quad lens system with four curved lenses that prevent optical distortion, the IQUI is slim and lightweight. Due to its pen-like shape, the on/off and shutter buttons sit intuitively under the thumb. The camera transfers the shots directly to a smartphone, where the dedicated app turns them into MP4 mini videos that are easy to share.