The accessories sector has not provided enough good design in recent years — right now, consumers need to choose between price, style, and sustainability, and they deserve better. Atelier 37 spent more than a year designing the handbag that they couldn’t find on the market. At every step of the production process, they innovated a new playbook, from sourcing 100 percent traceable, natural materials and minimizing the use of plastic fillers to engineering an entirely new structured shape (patent-pending) that is made to stand the test of time, wear, and weather.