Designed for creative image professionals where color is cash, calibration is king, and precise, in-sync visuals, are fundamental. Color-accurate OOTB, but time degrades, so Pros re-calibrate monthly, thus HW/SW calibration tools are designed in. Nowadays, collaborating on multiple local projects is the norm, so having tools that perform instant, synchronous monitor color-matching for ALL is a must. Proprietary technology and setting benchmarks must be rewarded. This monitor also features a thorough PRO system of UX, ID, HW & SW integration. Designed by pros for pros.