LG Velvet is original yet maintains universal design principles. Rounded, shiny corners create a new form, and the symmetrical shape evinces a familiar and universal design that assures a strong and secure grip. The minimalist front which emphasizes the large display is differentiated through Velvet's unique colors and finish that take into account diverse customer preferences. The form of the rear induction camera, Velvet creates a new sculptural signature by mimicking the shape of water droplets.