The GE branded Counter-top Heating Purifier is inspired by natural mountains and rivers. The elegant, streamlined shape follows the simple yet modern family look of GE branded water filtration products. The product does not involve a complicated installation process. Its compact size allows it to be placed in a bedroom, dining room, study room, or any other place around the home. Its build-in filter cartridge and 3-second fast heating function, matched with its one-click water outlet design, guarantee a pleasant user experience.