Clothing pegs are made of cheap plastic that only adds to the mounting pollution problem. These are not recycled and the bad quality means we go through them faster which generates more waste. There are alternatives like metal pegs but Indian designer Rutvik Jadhav gives us another innovative option – Blip! Blip is a clothing peg made from rubber that can be easily recycled and lasts for a longer time! It also can be flat-packed and stored easily reducing the hazard of plastic pegs. Unlike the traditional peg that has plastic and metal components that increase manufacturing costs, Blip is entirely made from rubber. Traditional pegs can leave stains on the fabric from the rusted metal and the spring wears out pretty fast – these two problems were solved with Blip’s material choice and form. Similar to the snap bands from our childhood, Blip is organic and easier to use. Jadhav used two of Dieter Ram’s principles to guide him with his project – “good design lasts long” and “good design is environmentally friendly” which shines through Blip’s purpose and simplicity. “Blip is a two-month personal project where I tried to redesign a clothing peg. I believe in Dieter Ram’s principles and have tried to apply them to all that I create. My aim to create that can conserve the ecosystem and help humanity too. That is why I designed Blip – a sustainable, innovative, and distinct clothing peg,” says Jadhav. The flexible design and innovative approach to something as mundane as a clothing peg has given us an eco-friendly alternative that could help reduce tonnes of plastic waste. Blip can easily be mass-produced and adopted at a large scale, so let’s make a difference one blip at a time.