Rado’s innovative True Square collection rocked the world of watches by introducing the first square watch crafted using injected monobloc high-tech ceramic casing to fill out a square-shaped wristwatch, the first of its kind. Today, Rado has collaborated with British designer Tej Chauhan, and together, they’ve designed their own reinterpretation of the iconic True Square wristwatch. Reintroducing the True Square watch, under joint creative direction with Tej Chauhan, Rado brings a refreshing revamp to the classic timepiece we’ve come to love. Tej Chauhan’s take on the True Square maintains the timepiece’s square case as the basis for the watch but coats it in retro-inspired, lemon yellow drip with a matte-like texture in order to bring the unique touch that only ceramic molding can deliver. Bright, yellow leather cushioning fills out the strap of the watch to offer maximum comfort for every user, while matte yellow ceramic pieces connect each stainless steel element together. The watch is water-resistant for up to 50 meters and operates using the ETA C07.611 automatic movement. The back of the square case was produced using PVD-coated stainless steel, which ensures the user’s comfort as PVD-coated stainless steel offers the same feeling as liquid metal, landing softly on your wrist and offering a cooling, metallic accent to the watch as a whole. The watch face itself has a concave glass dome that gives the art of time-telling an immersive touch. Etched along the perimeter of the square timepiece are sleek, thin minute-markers, symmetrically interrupted with bolder, thicker hour-markers. Imitating the look of a sonar radar, twelve concentric circles emanate from the timepiece’s nucleus, giving the True Square watch a focal point to inform users of the time of day or date. Chauhan designed this wristwatch with the user in mind first and foremost. By using an Emotive Industrial Design approach, this new True Square design embraces both user-friendliness and visibly striking design details, offering a watch that’s both visually approachable and enticing for everyone. The latest addition to the True Square collection from Rado is one that’s intuitive in its impressive technological design structure, but also one that’s as classic as it comes. Up-to-date technological features fill out this watch and unbeatable, singular design color and material schemes comprise a watch that’s so distinguishable and attention-grabbing, it’ll leave even the most devout of watch aficionados suddenly asking for the time.