This packaging is in a triangular shape, making it more visible from all sides. When placed on a supermarket or DIY store shelf, it stands out from the crowd, which are usually plain square boxes. In addition, the open window in the front allows the consumer to actually see the product. The exposed lamp base below the pack allows them to test the light before buying but without taking the product out of the box, thus reducing possibility of damage, returns and mishandling. It also make it faster and hassle-free for the consumer to test the product.