STERN has developed an elaborate book for its client GEG: The Global Tower Lookbook. The exclusive book (limited edition) is designed to be a personal conversation with its target audience. The idea was to develop a publication that would aesthetically showcase the advantages of the tower. Four designers were tasked with creating the separate parts of the book. The result is a courageous and innovative publication that sets new standards in exciting real estate communication through its multi-faceted design, diverse embellishments, various materials, which combine to produce a cohesive effect.