Usually, after a product is used, its container is discarded. The concept behind this design for a Chinese liquor brand was to produce a packaging that would be too beautiful to discard. The porcelain bottle conveys a sense of quality and respect for Chinese decorative art. It also comes with a porcelain coaster that bears weight and further adds to the presentation of the product. A sprig of dried flowers and a user manual are added to the package to provide suggestions for secondary use of the bottle.