JUUL is the first e-cigarette to deliver the satisfaction of a cigarette with game-changing chemistry in an elegant modern design. We reverse engineered nicotine’s natural salt state to uniquely mirror the experience smokers expect with our proprietary e-liquid formula. JUUL’s liquid-to-wick cartridge system enables consistent flavorful vapor. Features include: regulating temperature in real-time; a tiny microphone pressure sensor; a custom battery for size and efficiency; a patented delivery system; and our unique JUUL pod heater coil crimping mechanism. We optimized satisfaction, pocketability and performance in one sleek product.