For the exhibition "White Echo – Sentiment of Hanji and Modern Art," Museum SAN produces the promotional materials under the same theme to form a consistent identity. This identity represents the three different areas that Hanji has occupied: 1. as a formative art, seen from the zigzag-shaped paper band wrapping around the catalog; 2. as background, which indicates a practice to place Hanji on the canvas; 3. as material property, seen from the process of the Hanji that is being made. Besides, by showing the enlarged and detailed images of the parts of a work of art, it becomes possible to reveal the unique characteristics of Hanji.