The cross-media brand magazine Das Auto. Magazine can be approved by all Volkswagen markets worldwide. Therewith Volkswagen achieves an internationally recognizable and consistent brand appearance in storytelling. The magazine’s principal challenge is to catch the extremely broad target group, drivers from all over the world, aged 18 to 88 years. The objective is to tell them a relevant story, no matter where they are in the customer lifecycle, no matter what their individual mobility requirements. It was important to convey corporate values in every story and make the most of each media channel.