Samsung WatchON is an application that provides TV show information, VOD content and web movies. As it provides the SNS rankings of diverse programs, users can effortlessly choose among a wide array of TV and VOD content. In response to the growing trend that mobile users access gadgets while viewing TV shows and VOD content, it also allows users to quickly browse various add-ons whenever they want. The haptic remote controller provides its users with a nuanced TV watching experience, as they do not need to watch the TV screen when making a selection.