The Philips Tea Maker looks like a teapot but uses modern technology to get all the goodness out of each tea, offering a unique taste experience. The teapot heats your water and reminds you when to add and remove the tea leaves. This lets you set the optimal combination of water temperature and steeping time for your tea. Quick-select buttons make it easy to prepare various types of tea and herbal teas. The teapot and filter are both designed to release the full aroma of the tea; clean materials and a wide shape allow the leaves to fully unfold. The product is aimed at women who drink tea every day and prefer the taste of loose leaf.