Joyoung is a leading soymilk maker in China; the ongoing enthusiasm for healthy lifestyles has led to a strong increase in the demand for their products. We found that user satisfaction is how heavy or light the product was perceived to be; obviously the desired perception is one of lightness and comfort. Besides purely mechanical considerations it was clear to PEGA D & E’s team that visual design and choice of materials was sure to affect the psychological perception of weight. This is when we decide to replace original design with a simple striped pattern and the streamlined design.