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Zeit für neue Pioniere / Time for new Pioneers
The campaign aims to inspire high-school graduates to study at Freiberg University of Science and Technology in Saxony, East Germany. Instead of advertising the region’s low living costs, the academy confidently declares that it's “Time for new Pioneers”. At the heart of the campaign are the students themselves: they are portrayed as visionary explorers in a magical world of science. The headlamp reflects the university’s pioneering spirit and its origins in the mining industry. Wordplay encourages youngsters to explore new frontiers: both in the choice of their subjects and their place of study. It's time for the next generation of pioneers!
发布于2019-11-28
设计公司
cobra youth communications
设计师
Melanie Schöllhammer (Creative Director), Kai Wiechmann (represented by Bransch; Photography), PX Group (Post Production)
设计奖项

德国iF设计奖

iF DESIGN AWARD/iF设计奖

2010 年

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