The agency wants to demonstrate its capability to existing and potential clients, and introduces its new t-shirt shop. On top, the agency wants to prove that direct marketing and design actually can work together nicely: Motiv-ator N° 2 (“Show your size”), an agency presentation, is likewise a magazine and a catalogue. The agency shows its capability without spreading the word. As an in-house magazine it displays the shop’s products, it demonstrates creativity, and offers excitement. The magazine proves authority in direct marketing and design, it informs and entertains, it is an acquisition tool and an inspiring piece of communication.