Listening to pop songs as well as singing and recording it play a central role in the lifestyle of young girls. The C1 microphone was developed specially for recording while singing and can be used in combination with a mobile phone. Its form and functionality was particularly designed to address a young, female target group. The microphone fascinates with an appearance reminiscent of a doll wearing a big hat. This distinctive design idiom was modelled on the uniform look of a British guard. While the wind cap of the microphone corresponds to the fur cap, the grip part represents the body of such a guard. With this well-balanced shape, the microphone rests smoothly in the hand. Thanks to its transitionless shaping at the bottom it is also easy and comfortable to hold for a longer period of time. The C1 allows singing to be recorded in high quality and offers a sophisticated sound quality. In addition, it also functions as a kind of recording studio. In combination with a mobile phone and headset it allows live monitoring of one’s own voice in real time. It thus makes practicing of songs at home very easy and fun when honing one’s skills as a singer. With its friendly and distinctive design idiom, the microphone C1 emotionalises its target group – it turns into a fundamental part of their lifestyle.