The digital era calls for the continuous reinterpretation of functionality for our living with new technologies. Slide is a highly versatile stand for universal use with an iPad. Its well-thought-out functional design not only lives up to the demands of today’s iPad users, it also gives them new possibilities for using this thin tablet computer. The plain design of the Slide stand is inspired by the aesthetics of the iPad, showcasing a language of form that is marked by high-quality materials and an elegantly curved profile shape. Crafted from a single piece of high-grade aluminium, the stand features a versatile high-friction rubber cylinder that allows quick and easy set-up. All that users have to do is to place the cylinder at the top of the Slide, lay the iPad on top and lift it to exactly the angle required. The cylinder will simply roll down to hold the iPad firmly in place both in portrait or landscape mode, providing solid support for typing, swiping and gaming. Another fascinating aspect is how this rubber cylinder is stowed when the stand is not in use. Integrated into the design concept of the iPad stand, this cylinder disappears into the tubular support of the Slide for easy and safe portability.