The It's Skin Bi Yun Jin line is an Oriental medicinal product enriched with three carefully selected oriental extracts which help keep the skin hydrated and glowing, by retaining elasticity and nourishing the skin. The design of the container’s cap and shoulders was inspired by the shape and color of a Korean hat ("got"), while its body is delicately expressed with harmonious gradations of green. For the graphic design of the container, a vertical layout is used to create an oriental impression, while the bottom of the case features a comb pattern found on traditional Korean doors. Overall, the container exudes a Korean sensibility.