As part of Markgraf von Baden, the Weinhaus is known as an innovator for new, experimental wine culture. Target group: connoisseurs and wine discoverers, 35+, who enjoy trying new things. Brand core: a passion for modern wine culture. Brand values: creative and sophisticated. Goal: to be perceived as a modern winemaker. We have taken the heraldry and stories of the heritage house and converted them into an expressive narrative that is both performative and eye-catching. The radically modern 360° layout uses perforation as a central element, combined with the wine names, also our invention. This is packaging with storytelling that brings to life the free thinkers of the noble family.