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Copas Turkeys
The Copas family have been rearing turkeys for Christmas since 1957, and needed a brand image that reflected their rich history and ethical practices. Their truly free range birds are still hand plucked and game-hung, and the brand demanded fine packaging and a strong, traditional position within the market. Holmes and Marchant helped bring the brand to life with a new identity, rolled out across packaging and point of sale materials. Their positioning of Copas turkeys as the ‘Rolls-Royce’ of turkeys within the meat industry differentiated the company from other seasonal producers during the pivotal Christmas period. The new brand design and packaging took immediate effect: Copas Turkeys saw a 40% increase in their wholesale unit sales within five years, and the successful launch of an online shop and nationwide home delivery service. The brand now counts Fortnum & Mason, Selfridges and Harvey Nichols as stockists.
发布于2019-12-23
设计师
Holmes and Marchant
设计奖项

英国DBA设计奖

Bronze/铜奖

2013 年

颜色
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