By March 2010 Keelham Farm Shop averaged 6,780 customers a week with an annual turnover of £6.2m. Pretty impressive figures for a farm shop, but the Robertshaw family wanted to enlist the power of design to take Keelham to the next level. The key objectives of the brief were to help drive sustainable growth for Keelham and provide a brand platform to support their future expansion. The design aimed to help Keelham find the stories of the food producers and bring them to life at point of sale, using separate elements in different parts of the business, while ensuring a level of consistency. Since the brand rollout in 2010, they have seen a 400 times return on investment, with turnover up 79% to over £11m, the average basket spend is up 25% to £21.07, and in January 2015 a new shop will open in Skipton.