Lovair Ltd, supplier of washroom fittings to construction and architecture practices, commissioned Factorydesign to design a range of solid surface washbasins. These ‘Corporate Slabs’ were to be the first range in a new product sector for Lovair, who previously only sold stainless steel fittings. Factorydesign created basins from solid surface material, assembling them so precisely by hand that they appear to be carved from a single piece of material. The sleek external design conceals intelligent engineering beneath and a very simple installation system. The modular design means the basins can be fully customised – a powerful USP when selling to the architectural market. The Corporate Slab range has been widely embraced by the architectural community. Despite no advertising spend at all, the new range has significantly increased turnover. It has also led to additional business, with other Lovair Ltd product ranges being specified by Corporate Slab customers.  Ease of manufacture has enabled Lovair to set up in-house production, thereby increasing profit margin.