Iconic Italian design brands Alessi and Kartell are sponsoring the Parmigiano Reggiano® Design Challenge and inviting professional designers and design students to submit their product concepts. To elevate the human experience through products that celebrate authenticity across the journey of enjoying a meal. A trip to Italy for two to enjoy The Ultimate Italian Design Experience! for the Parmigiano Reggiano® Design Challenge. Hurry, entries close October 15, 2021. For almost 1,000 years, Parmigiano Reggiano has been made in the same region of Italy, with the same methods and ingredients that were used at the start. This relentless commitment to tradition is one of the many reasons why the cheese ranks as one of Italy’s most loved brands. To further cement its role as a cultural icon, the brand has organized a design competition that challenges the design community to submit product concepts inspired by ‘authenticity’. The Design Challenge is accepting entries in three categories: Cooking (graters, knives, chopping boards, utensils, etc.); Eating (plates, bowls, cutlery, napkins, etc.); and Sitting (credenzas, tables, chairs, stools, etc.). The idea is to submit product concepts designed to create a better and more authentic experience at every point across the journey of preparing and enjoying a meal. Designers are invited to consider materials, technologies, functionality and sustainability as part of their concepts. The entries can be submitted online as sketches, renderings, or photos of prototypes. The panel of jurors who will ultimately select the winners, is composed of design industry visionaries, including: Mauro Porcini (CDO, PepsiCo), Karim Rashid (Multidisciplinary Design Icon), Ayse Birsel and Bibi Seck (Founders of Studio Birsel+Seck), and Pietro Rovatti (the Brand Director for Parmigiano Reggiano). If that wasn’t enough, Alessi and Kartel – two of the top Italian design brands in the product and furniture categories are sponsoring the competition. The opportunity for contestants to be seen by influential industry leaders and top design brands is reason enough to enter your work! The competition is open to professionals, students, and even non-designers and is totally If you’ve got an idea or even the spark of an idea in your mind, this is the right time to start sketching and get a chance to put your work in front of some of the most influential professionals in the business. Just make sure you – on October 15th, 2021! The winners will be announced in October 2021. Winners in each category will receive Gold, Silver, and Bronze awards, product gifts, as well as extensive coverage on Yanko Design and other reputed design blogs. The ‘Best of Show’ in the Professional Category will get a one-week, all-expenses-paid trip for two to Italy! The trip will include a private tour of a Parmigiano Reggiano cheese-making facility, as well as separate VIP experiences at Alessi and Kartell’s facilities and museums… and obviously the opportunity to enjoy the best food Italy has to offer, including a sumptuous Italian dinner in one of the region’s best restaurants! to visit the Parmigiano Reggiano Design Challenge site for complete details about the competition and how to enter it. Don’t forget – you have until October 15 to submit your entries… so it’s best to get the wheels rolling on your concept development! For some inspiration, just scroll below for a few uniquely authentic and creative designs. Oh, and as they say in Italy, “Buona Fortuna!” A trip to Italy for two to enjoy The Ultimate Italian Design Experience! for the Parmigiano Reggiano® Design Challenge. Hurry, entries close October 15, 2021.