One of the main challenges was the development of a memorable brand identity, incorporating the well-established stylistic features associated with weycor. The balancing act was to combine economic feasibility with the most sophisticated design quality standards. After all, the machine remains a piece of working equipment. What does the driver need? The three-year development phase of the AR 250e was marked by intensive cooperation – both within Atlas Weyhausen and with all their partners and suppliers with more than 1,500 decisions regarding the details. Everything was thoroughly tested; the result is a versatile machine.